Speed & Core Web Vitals
Sales page speed fix
A live sales page took 11.6 seconds to show its main content while the brand paid for ad traffic. Fixed in one sprint without a redesign.
- Client
- E-commerce brand (name private)
- Year
- 2026
- Built with
- Core Web Vitals, Lighthouse, Image & script optimisation
11.6s to 2.2s
Largest Contentful Paint
The problem
Heavy hero media, render-blocking scripts and layout shifts from late-loading fonts on a funnel-builder page.
What we did
Resized and preloaded the hero image, deferred third-party scripts, reserved space for media and cleaned up font loading.
Results
- LCP 11.6s → 2.2s
- Lighthouse 65 → 97
- Layout shift fixed
- Same design